As the artistic director for the Utopia Group in Vancouver and founder of through METHOD.EDUCATION, James Abu-Ulba has curated a career based on the sharing of knowledge. He believes that “education is the heartbeat of everyone’s success and creativity,” James’s 28 years in the industry features highlights, such as winning the prestigious Contessa 2025 Canadian Hairstylist of the Year, Davines World Style Contest, presenting at multiple international events, and earning a NAHA nomination for North American Hairstylist of the Year. The biggest achievement is having fostered a community, through METHOD.EDUCATION, for fellow stylists to share ideas on a global landscape.